Market and Feasibility Studies

Market and feasibility studies are typically performed for real estate developers considering a new project or business owners considering starting, expanding, or relocating a business or adding new lines of products or services.  In addition to the supply-demand analysis and financial projections, these studies include valuable business insights, including:

​

• Competitive information including location, pricing, and vacancy rates

• Highest and best use recommendations

• Absorption and pricing projections and recommendations

• Industry overview and analysis

• Target market identification

• Site/location selection

• Projected financial performance

• Demographic and socio-economic characteristics overview and projections

• Labor force availability

• Other custom analyses

​

A market study can also include other business-related information, such as proximity to transportation networks, availability of specific resources (including labor, water, utilities, etc.), levels of local government services, taxation, and any other component considered relevant to the complete analysis of the area and its impact on the proposed project.